Most people know more about how to program their VCR than their own mind! Dr. Mitchell’s presentation, Priming: Using the Hidden Power of Language for Superior Client Outcomes and Self-Improvement, will teach you how to program the first computer you ever owned--your mind. This dynamic keynote or breakout session introduces the audience to world of priming through a discussion of the priming that occurs in our everyday lives. It then addresses the scientific research, demonstrates the phenomena, and explains how priming can be utilized to radically intensify therapeutic communications and improve outcomes. In addition, these principles provide you with the mental tools necessary for molding yourself into the person you want to be and for reaching your personally desired goals. Specifically, the priming research of the last 20 years has determined that humans are controlled by an unconscious guidance system profoundly more than ever conceived. Priming occurs when something stimulates and triggers behavior. Semantic priming has confirmed the hidden power of words to stimulate preparatory thoughts that trigger new behavior with or without conscious awareness. The most significant finding is that unconsciously created goals can be equal or more powerful than conscious goals and, amazingly, that goals do not require an act of will to be acquired. Yet, the nuances of how new behaviors are stimulated through the precise, meticulous use of language are rarely discussed relative to the therapeutic dialogue and self-improvement. This session will be held twice.